OBESITY

AWARENESS AD

In my visual communication class, we were instructed to make infographics on a social issue. I decided to go a step further and create an ad campaign off of my social issue to raise awareness. My topic is obesity and how it is considered an epidemic now because of the amount of deaths caused.

The Research

My research showed that the more obese you are, the more years you lose off your life. For a white male with a BMI if over 40, he can lose up to 12 years of his life. Additionally, obesity rates in the United States have increased over 15% in the last decade, making it a true epidemic and concern.

The Ad

The purpose of this ad is to highlight the fact that obesity is now considered an epidemic. In the most recent decade, vapes have been one of people’s largest concern for causing cancer. However, we as a society fail to realize that obesity is just as if not more addictive and as life threatening as nicotine and vapes. Over 50% of obesity cases are caused by an overconsumption of sugar, so I thought I would highlight the use of sugar in the form of candy in the ad.

The Mockup

Instead of just doing the research and creating a report in the form of an infographic, I wanted to raise awareness about the disease. So, this ad not only catches people’s attention, but shares important information, gives a resource for an obesity awareness website, and provides a QR code to the infographic if they want to read more about obesity.